CAMPAIGN PROJECTS

 Tyvek - Dupont

Agency: Brandwith

Brief:
DuPont Tyvek is a brand of flash-spun high-density polyethylene fibres, a synthetic material, with markets on construction, packaging and labelling. This is one of the ALT creative I designed at Brandwidth. The meticulous lines and x-ray effects and thermo heat applied on the buildings and houses gives the creative a very architectural vibe.

Through collaborations with the Creative Director and designers this project was successfully launched. Below are the images to show how the creative are implemented from pitch, packaging, posters, socials and brochures.

Brief:
Most tradesmen love football, and there are some tradesmen that are successful footballers. Fiat Professional wanted to create a kick-start talent contest by taking part in a tradesmen challenge.

Concept:

To encourage tradesmen to showcase their football talents in a social and online competition, and be the next football superstar.

Please see website layout below

Solution:

To design a branding and digital marketing materials, such as Logo, eDM and a website/landing page which hosted the competition. Each tradesman had to upload a video that showcases their talents and football tricks. The lucky winner will be offered a month trial at a football league club with a chance of securing a professional contract.

This one of the projects I had created, I’ve also collaborated with a designer to improve the ALT creative. It started as a Facebook or instagram post that turned into a Colour Offer campaign. This creative is quite flexible - the paint colourations, can be changed depending on the purpose, whether for seasons, type of cars or an event. This creative was successful in that the brand used this hero image for at least a year or two.

The campaign deliverables includes HTML5 digital banner, eCRM, Takeover skins on a publishing website and this creative was also adapted in a newspaper ads.