Richard Villa Radam
Take a look at my personal branding.
Depicting the Owl?: https://www.richardvillaradam.com/rvr
Customer Journey Enablement Framework
Client: The&Partnership
CJEF is set up for NatWest Group employees, it’s aim is to create a trainings to improve communications with customers, it’s a platform that is accessible for the NatWest Group staffs
Initial ideas: here are some examples of the logo created using NatWest brand colours.
Route 1: Engagement (4 Colours overlapping)
Four colours overlapping - This represent engagement as each circles with different colours overlap closer from one to another.
Route 2: Progression
Speech marks forming a book shape on the left and another 3 on the right making progressions. The book represents knowledge, teaching one and spreading it to the rest. The CJEF website is a hub where people/employees gain knowledge and use this to make the it easier for customer’s journey.
Route 3: Foundation
Isometric box and CJEF. The box is the box is the foundation and CJEF is place outside the box (modularity).
The final design
Implementations
Adaptation to OJEF: One Bank Journey Enablement Framework
Kenya Beauty
Client: Khadija Badawi
Khadija Badawi is a freelance makeup artist. She was looking to expand her brand, with the aim of creating a beauty line and products. With her name, background and love for makeup the brand name Kenya Beauty is born. The Kenya Beauty logo forms a heart shape, this identity symbolises her passion for makeup. This identity is currently used across her social media platforms.
Fiat Professional: Trademan Trials
Agency: Doner
This is the brand identity for the Tradesman Trials campaign by Fiat Professional. We all know that a lot of tradesmen love football - there are even famous footballers that use to be tradesmen. If you would like to know more about this campaign, please take look at the full project here: Fiat Professional Tradesman Trials
I Know a Guy
Collaboration: I know a Guy
I Know a Guy design started as a group of young creative individuals that enjoyed working on graphic design projects together and putting to use our varied skills to create interesting outcomes. The aim of I Know a Guy is to share creative skills, knowledge, and experience through collaboration.
During the collaboration, the group launched with the brand new logo and implemented this in poster designs, T-shirts and even replicate the shape in the business cards.
Julio Cesar
Client: Julio Cesar
Julio Cesar is a London based personal trainer. This identity has only been used on the business cards with the UV spot, creating a subtle glossy reflection of the logo.
The Knowledge Academy
Agency: M2M - Omnicom Media Group
This agency’s internal identity is designed for the M2M weekly sessions or gathering. The aim is to educate and update people at the agency with the news or topics that would be valuable to the agency. The identity is purposely created to give positive spins and to aid perceptions that would be beneficial.
