HTML 5 Banners
Agency: Doner
Brief:
Throughout my time working as a designer at Doner, part of the role was to translate the OOH creative to digital format or comms projects, this ranged from HMTL5 banners, skins, interstitials or even and in-app ad units. Predominantly working for FCA (Fiat Chrysler Automobiles) most of the projects are for the beloved Fiat 500 and a lot of the creatives are rather based on fashion, as if the car is part of the users identity and accessories to complete their looks which is relatable. Below are just a few of the successful projects I have produced from idea generations, storyboard, mock ups and productions.
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High Impact Skin Ads
Apart form Fiat 500, there is also its big brother 500X, a skin designed for tablet, Tablet Edge, a simple-yet-high impact skin for tablet runned by InSkin. This tablet skin showcases some of the Fiat 500X features, capturing the real meaning of SUV. Take a look at here – 500X Tablet Unit.
Jeep Renegade is the most awarded SUV brand but the client also wanted to boost their product market in Ireland. The intention is to use digital media to engage to the Irish market. Created a series of animated skins that change to four different seasons, featuring the Renegade and the offering. This shows that Renegade is the best SUV all year round, which is why it’s voted 4X4 of the year.
Take a look at the skin - Jeep Renegade YSIC
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